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Children’s Online Privacy Protection Act(COPPA) may impact your monetization (Step-By-Step Video Tutorial 2019)

Determining if your content is made for kids

Regardless of your location, we require you to tell us whether or not your videos are made for kids. We are making these changes according to an agreement with  the US Federal Trade Commission (FTC) and to help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws.

We provide some guidance on what is considered  “made for kids” below, but we cannot provide legal advice. If you are unsure whether your videos meet this standard, we suggest you seek legal counsel.

According to the FTC’s guidance on COPPA, a video is child directed (which we call “made for kids”) if:

  • Children are the primary audience based on the factors described below.
  • Children are not the primary audience, but the video is still directed to children based on the factors below.

When deciding whether or not your channel or video is made for kids, you should consider various factors, including:

  • Subject matter of the video (e.g. educational content for preschoolers).
  • Whether children are your intended or actual audience for the video.
  • Whether the video includes child actors or models.
  • Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.
  • Whether the language of the video is intended for children to understand.
  • Whether the video includes activities that appeal to children, such as play-acting, simple songs or games, or early education.
  • Whether the video includes songs, stories, or poems for children.
  • Any other information you may have to help determine your video’s audience, like empirical evidence of the video’s audience.

Note: YouTube Analytics (YTA) is not designed to help determine if your content is child directed. You should use the factors outlined by the FTC above to set your audience.

How old is a kid? The age of a “kid” in the United States is defined as anyone under the age of 13. However, the age of a kid may be higher in other countries, so consider the factors described above as appropriate given how kid is defined in applicable laws in your country, and consult legal counsel if you have additional questions.

Email from YouTube Creators:

Hi Tips 2 Fix,
Important changes that may impact your monetization and content discoverability are coming.
Starting today, all creators are required to tell us if their content is made for kids in order to comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. To help you comply, we are introducing a new audience setting in YouTube Studio.
Depending on the amount of made for kids content on your channel, you can set your audience at either the channel level or the video level. For those who are setting at the channel level, it is just one click.
These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws.
We know that these changes won’t be easy for some creators, and that this required change is going to take some time getting used to. But these are important steps to take to ensure compliance with the law.
Please read more below to understand your legal obligations and the impact these choices may have on your channel.
What is changing?
Starting today, all creators are required to mark their content as made for kids or not made for kids in YouTube Studio.
Starting in January: we will limit the data we collect on made for kids content to comply with the law. This means we will disable personalized ads on this content (which affects revenue for creators making content for kids), as well as certain features like comments, notifications and others. Note: You may see some small changes as we experiment and refine our systems over the next few months.
For a list of affected features, go here.
Why is this happening?
These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws.
Regardless of your location, we are required to ask you to set your videos as made for kids if they fall into that category, please make these settings as soon as possible.
We’ll also use machine learning systems to help us find content that is clearly made for kids. But do not rely on our systems to set content for you — like all automated systems, ours are not perfect.
If you don’t set your content or if we detect error or abuse, we may set your audience for you. If you fail to set your content accurately you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account.
What is “made for kids” content?
We cannot provide specific legal advice, but according to the FTC’s guidance on COPPA, a video is child directed (which we call “made for kids”) if:
It is directed to children as the primary audience (e.g. videos for preschoolers).
It is directed to children but children are a secondary audience (e.g. cartoon video that primarily targets teenagers but is also intended for younger kids).
Learn more about the factors that determine if your content is considered as made for kids here.
We know this won’t be easy for some creators, and that this required change is going to take some getting used to. While we cannot provide legal advice, we are committed to helping you through this transition.
You can learn more about your own obligations under The Children’s Online Privacy Protection Act (COPPA) and the tools we are building to support you here.
The YouTube Team

Step-By-Step Instructions

1. Sign in to studio.youtube.com.
2. On the left menu, click Settings.
3. Click Channel.
4. Click the Advanced Settings tab.
5. Under Audience, select:
a. “Yes, set this channel as made for kids. I always upload content that’s made for kids.”
b. “No, set this channel as not made for kids. I never upload content that’s made for kids.”
c. “I want to review this setting for every video.”
6. Click Save.

Source for this Post are taken here:

https://support.google.com/youtube/answer/9528076
https://support.google.com/youtube/answer/9527654
https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule

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